‘Diva’ Magnolias contribute to Sheaf Valley Park Arboretum
March 23, 2016
March has been a busy month of tree planting via the Gift That Grows tree sponsorship scheme for South Yorkshire Forest Partnership (SYFP). SYFP not only work with individuals families and friends who donate to the scheme, local businesses, community groups and schools can also be involved.
Diva Creative, who has provided marketing and web services for SYFP, is one such local company. On Thursday 3rd March, the local marketing agency commemorated its 18th birthday in style – by sponsoring and planting trees that share the company’s name. A willing group of staff from the company swapped their computers and phones for wellies and spades to plant the Magnolia Sprengeri ‘Diva’ trees at Sheffield’s Sheaf Valley Park. This was part of the company’s commitment to sustainability and contributes to Sheffield City Council’s wider masterplan for the site which includes an arboretum. This is not the first time Diva has planted trees to demonstrate its commitment to the environment. Back in 2007, the team planted 150 trees just off Sheffield’s Parkway.
Amanda Pearce, Director at Diva Creative, said: “We have always had ethical principles, which are reinforced by the sustainability of the commissions we choose to work on and the results our campaigns achieve.
“Planting these trees is a tangible, positive way to make a difference at a local level and acknowledge that, as a sustainable business, we can do something, albeit small, to mitigate our environmental impact.’’
Johanna Mawson, Director at SYFP who worked on the initial stages of developing the Park when she worked for SCC Parks and Countryside said: ”It was fantastic to see a local company dedicating time to tree planting. The park is a fantastic asset for people living in the area and city centre workers. It has come a long way from the initial proposals for the park back in 2005 and is now ably supported by the Friends of Sheaf Valley Park. An arboretum was part of the initial plan so it’s great for me to now play a small part in achieving that goal. By sponsoring the Sheaf Valley Park Arboretum Diva have contributed to making the Sheffield environment better for all to enjoy.’’
For more information about the Gift that Grows planting scheme, please contact:
T: 0114 2571 199
Alternatively visit our new homepage: www.syforest.co.uk